Six places clinics quietly lose new clients
First impression
Does your homepage tell an anxious first-time client they're in the right place within five seconds?
Booking journey
Every click from "I need help" to a confirmed appointment, tested on mobile and desktop.
Search and maps
Google Business Profile, local rankings, reviews, and the searches you should be showing up for.
Trust signals
Practitioner bios, fees, rebates, Medicare and NDIS information, and accessibility.
Referral pathways
How GPs, specialists and past clients refer to you, and how easy you make it for them.
Social media and content
Whether your social channels and content build trust, stay within AHPRA's rules, and bring people back to book.
From intake to treatment plan in five business days
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Day 1
Intake
A 30-minute call about your caseload, capacity and the clients you want more of.
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Days 2 to 3
Assessment
I walk your client journey end to end, the way a new client actually experiences it.
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Day 4
Formulation
What's going wrong and why, in plain English. Every issue ranked by impact and effort, with quick wins for this week.
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Day 5
Treatment plan
A 90-day plan for the bigger fixes, reviewed with you and your team.
Choose your assessment
Essentials
A focused assessment of how new clients find and book you.
- Website and booking journey
- Google Business Profile and local search
- Trust signals and accessibility
- Written formulation with quick wins
- Summary 90-day treatment plan
Full Audit
A comprehensive assessment, including the areas most clinics never look at.
- Everything in Essentials
- Referral pathways and follow-up
- Review of three local competitors
- Social media and content review
- 60-minute review session
- Detailed 90-day treatment plan
Fee credit: engage Dove Digital to implement the recommendations within 30 days and the full audit fee comes off the project cost.
From assessment to treatment
Your assessment comes with the strategy. Then choose how much you want done for you: fix the website once, and hand over the ongoing work week to week.
Strategy and fixes
Website optimisation
Turn more of your visitors into booked first sessions.
- Homepage and service pages rewritten in your clients’ language
- A simpler booking flow, online and after hours
- Speed, mobile and accessibility fixes
- Local SEO and Google Business Profile set up properly
Social media strategy
A clear plan for where to show up and what to say.
- Channel and audience plan for your practice
- Content pillars matched to the services you want to grow
- A posting rhythm your team can actually sustain
- Guidance that stays within AHPRA’s advertising rules
Content strategy
A plan for what to publish, where and why.
- Topic and keyword research for your services and suburbs
- A plan for website, blog and email content
- A messaging and tone guide for your practice
- A 90-day content calendar
Ongoing management
We create and run it for you, on the strategy from your assessment. Pick any one, or all three.
Google Ads management
Show up when people search for the help you offer.
- Campaign setup and keywords for your services and suburbs
- Ad copy written within AHPRA’s advertising rules
- Weekly bid, budget and keyword management
- Monthly report on enquiries and cost per booking
Social media management
A consistent, on-brand presence without the time drain.
- Posts scheduled and published on your chosen channels
- A monthly calendar you approve in advance
- Comment monitoring, with anything clinical passed to you
- Monthly performance report
Content creation and management
Fresh, useful content that builds trust every week.
- Social posts, carousels and short videos
- Blog articles and local SEO pages
- Email newsletters for past and waitlisted clients
- Everything approved by you before it goes live
Senior judgement, applied to your practice
I've spent 25 years building digital products, and the last several focused on mental health and wellbeing services. I know how a nervous first-time client reads a clinic website, because I've designed for exactly that person.
Every assessment is carried out by me personally, from intake to treatment plan.
Capabilities: digital strategy, websites and booking systems, SEO and local search, content and copywriting, email and CRM, marketing collateral, and AI-enhanced workflows.
Curious how AI could help your practice run more efficiently?
Many clinic owners are curious about AI but find it daunting, so they never start. I've helped other businesses in exactly that position: starting small, with practical tools that give the team hours back each week.
Everything is set up with client privacy in mind, and in plain English.
Ask about AI on your intake call“Paul took my therapeutic work and turned it into a complete online programme: the brand, the website, the course platform and the launch plan. He understood how sensitive this work is and never lost sight of the person on the other side of the screen.”
Diana, therapist
Questions clinic owners ask
How much of my time does it take?+
About 30 minutes for the intake call. The Full Audit adds a 60-minute review session. Everything else is on me.
Will the recommendations fit AHPRA's advertising rules?+
Yes. Every recommendation is written with AHPRA's guidelines for advertising regulated health services in mind.
Do I have to hire you to make the changes?+
No. The formulation and treatment plan are yours to keep, and your team or any developer can action them. If you'd like me to do it, the audit fee is credited.
Do you work with clinics outside Sydney?+
Yes. The audit is delivered online, so location doesn't matter.